Tenerife’s Tourist Board is capitalising on the popularity of Spanish tennis to advertise the island as a holiday destination.

The coverage by Spanish TV of the French Open at Roland Garros during the next two weeks is being sponsored heavily by the Tenerife Tourist Board, which features prominently in ads in commercial breaks.

 

The authorities are hoping Rafael Nadal, the biggest TV draw in tennis at present, makes it to his fourth Final in a row and thus ensure massive audiences for the advertising.

The sponsorship is part of a 4 million euro deal with TV to advertise Tenerife on Spanish screens during the coming months.