There are bargains galore to be had as the winter sales begin today.

The date was announced last month by the Dirección General de Comercio, and has the backing of all the islands’ commissions, businesses, unions and consumer associations.

The chosen date was aimed at starting the sales as soon as possible after Kings’ Day on the 6th Jan, to give businesses the best possible chance of success. However a consumer group’s survey shows that people will be spending less than in previous years, with the average expenditure at 88 Euros per person. Items purchased will be essential items not impulvise purchases. The sales will finish on 6th March.

The Summer Sales will be from 1 July to 31 August.