Families visiting the beaches and marine walks of the boroughs of Arona, Adeje, Santiago del Teide and Puerto de la Cruz, will be able to enjoy various workshops about Tenerife and the art of the Guanches (the first island dwellers) and even take part in Canarian traditional sports such as stick fighting and Canarian wrestling. Families will also be able to enjoy music and entertainment by jugglers, mime artists and puppeteers. The entertainment will be in English as well as Spanish.

The activity plan for 2009-2010 is focussed around the school vacations of the island’s main customers, Britain, Germany, Spain and the Scandinavian countries. Tenerife’s tourism councillor, José Manuel Bermudez pointed out that, “15 per cent of the tourists who travel to Tenerife are accompanied by at least one under 15 year-old, which make the Island a potential family holiday destination”. Families with minors aged 7-15 tend to be more active than the average visitor and particularly enjoy the theme parks and the whale and dolphin watching trips.