playa-arena-beachThere is hope that the economic crisis might not affect Tenerife tourism as much as was originally feared.

A report announced by the Association of British Travel Agents suggests that despite the doom and gloom of this financial crisis more than two-thirds of consumers are adamant they will have their annual holiday.

In a Holiday Value Report 68 % of people questioned intended to spend the same as last year or possibly increase their budget. The report also predicts that a single person will spend an average of £632 and a family of four £2,500. 37% said a holiday was the most important annual purchase – more important than a new car.

Between 24th December 2008 and 5th January 2009 2,447 adults took part in the poll.