I'm on my soapbox again Seb.
I have just read that a delegation from the local council has recently attended a tourism fair in Berlin to promote the areaquote s tourism attractions. I gather that fairs are also to be attended in London, Madrid and other European capital cities.
The delegation distributed promotional material such as pamphlets, posters, a guide to footpaths and a new tour guide which contains general information about the municipality (hotels, restaurants, landscapes, flora, fauna etc).
Has anyone ever attended a tourism fair or booked a holiday as result of attending one? I doubt it. Without doubt, most people these days use the Internet for holiday information. Over the past few years as a tourist, I have been an infrequent and frustrated visitor to the official Santiago Del Teide Council website for information.
The site is STILL under development and has been poorly designed. Most of the information is not available in English. It was once easy to find through Google as Santiagodelteide dot org (not to be confused with the excellent privately run dot com site) but in order to make itself even less accessible to tourists it has changed its name and is now very difficult to find through Google. The Council has not paid for a sponsored link and as a consequence it is hidden away on page 8 of a Google search. What a complete mess.
Isnquote t it about time that the Council got its priorities right and got itself up to date with cost effective communications technology by developing a state of the art multilingual website to promote regional tourism instead of wasting thousands of pounds on Jollies for councillors and officials. The Council is also missing an opportunity to make information available about council services and effectively communicating with its foreign residents.