Calm down everyone.
Los Gigantes is not doing too bad (in my opinion) considering we are suffering from the current credit crunch. I?m working down on the marina every day and the village certainly isn?t dead. The boat trips look well on their way to being full to me, and the beach and pool facilities are busy.
As people generally have less to spend this year, then business owners expect not to do as well as in previous years, but I assure you, speaking to business owners in Puerto de la Cruz and in Las Americas, they all say the same, it?s not just Los Gigantes that is suffering from fewer tourists than normal.
As for prices, we?ve been through this before. To rent business premises, on say a marina, the rent is far more than on a back street of somewhere with no view, therefore bar and restaurant owners have to structure their prices accordingly, and it?s a matter of opinion whether people prefer to spend more for a nice view and setting, or less for a back street view. Take any town on Tenerife, or any tourist resort in Europe for that matter, front line bars and restaurants are generally more expensive than back street ones.
I totally agree with Linda, June and early July are always very quiet.