I am also convinced the flight prices this year are putting a lot of people off. Frankly there's not a lot the airlines can do to change that, after all they can make (at least) 4 return trips from the UK to mainland Europe, whereas the sheer distance to/from the UK and Tenerife makes that impossible.
There is insufficient hotel accomodation in the Los G/Santiago/Playa de la Arena area but there will be an extra 300 or so rooms when the new Costa Los Gigantes opens. As for apartments, from what I know and see apartment rents are not too expensive. Those who own them are not looking for them to be trashed by rowdy "singles" types and I would have thought that 350 quid a week for a family of 4 is not unreasonable. Naturally the summer period is, and has been quieter than the winter period. Flights in the summer "school holiday" period have always been at a premium.
Maybe bar owners need to get rid of the "British bar" mentality and concentrate on being just a damn good bar regardless.
People's tastes have changed - when I go out I want a decent glass of wine, a decent glass of beer or a good measure of spirit and mixer, evn a good cup of coffee and a brandy, in nice pleasant surroundings. Sometimes I dont feel like alcohol so where are the choices of non alcoholic cocktails, served with a flourish in a nice glass at a reasonable price? Only choice I am offered is a soft drink, usually in a can, or a coffee if I'm lucky - big deal.
I want to sit at a nice table without a rickety leg, I want a table that has been cleared away and wiped clean, with a clean empty ashtray. I dont want to sit and look at the remains left behind by someone elses kids, crisp packets, empty drink cans etc. I want to be served by someone who smiles and doesnt carry on a conversation with their mate propping the bar up. Its not rocket science yet so many cant even get the basics right. Sorry but bar owners have to move with the times also. The days of the British bar, with English this, that and the other are all but over. I never understood the mentality of spending my hard earned cash on a holiday, to then only want english food, in an english bar and watch english tv programmes - what the hell is that all about - save your money, stay at home and buy a paddling pool to put in front of your tv....
Personally, after years of the Brits thinking this island is their's, I'm glad to see there's a big push in marketing the island to a classier market of people, that will enjoy the island for it's true merits and NOT because they can get a pint of lager for a euro and full english breakfast for 3.50 - if that's what people want I can receommend a great place - it's called BLACKPOOL!!!
For months now we keep reading on here or in the local "freebies" how everybody is suffering as tourism is so down, yet official figures constantly claim otherwise - then the real cynics claim those figures are fixed... as if the Tenerife tourist board has some sort of vendetta against them.
We've been out today in the El Duque/Fanabe area and everwhere was rammed solid, again. The tourist has changed, they've become much classier and want something a bit more special on their valuable 2 week holiday. Another thing I noticed was the dirth of people wearing the ubiquitous "all inclusive" bangles. In spite of bar and restaurant owners claiming "these people never leave their hotel", that certainly wasn't true where I was.
Sadly Los G has also become somewhat of a victim of it's own success, some of those who either live here (pemanently or as "swallows") or who have been holidaying here since the eighties or early nineties tend to treat it as their own village and frown upon the tourists. From my experience they add little to the village as s whole but remember, these people (and I) will not be around for ever and we need to replace them with new "younger at heart" property owners and visitors. If these new people are up market with money to spend, so much the better.
Sadly the local council are a waste of space and in these tight economic times other private money will be difficult to find so we cannot look for a massive improvement in the short to medium time. However, Los G will remain a unique location with or without a sandy beach.